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Nokia
Gulp
The brief was to create an online film for the Nokia N8 that would resonate with a younger target audience and give them a reason to buy this over the i phone.
Our strategy was to showcase and bring to life the one true USP, the phones powerful 12 megapixel camera and Carl Zeiss optics.
We created the worlds 'largest stop-motion animation', with the largest scene stretching over 11,000 square feet. Every frame of this stop-motion animation was shot using a Nokia N8, with its 12 megapixel camera and Carl Zeiss optics. The film reached over two million views in a week with virtually no media support.
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